How long should a commercial be?
It depends on placement and purpose. A short paid social ad works differently from a brand film for a homepage.

Commercial and campaign videos are designed around the goal, audience and distribution channel, from compact digital ads to larger campaign productions.
Turku is my home base. I work across Finland and I am available for productions in Europe and worldwide. The exact scope is built around the project.
From an example to your own project
Looking for a similar result? Tell me what you want to achieve, where and when. I will help you plan the right scope.
The first question about an ad shouldn't be whether to film it vertically or horizontally. It should be who needs to see it and what they should do next. A product demonstration, a service launch and a brand campaign need different pacing and messages. I plan advertising videos around the actual channel and objective.
The deliverables are chosen around your audience and brief, rather than forcing every project into the same package.
We start with placement, message and timeline. That determines the hook, shoot plan and number of versions. Music, performer and paid advertising rights are agreed as part of the project where needed.
It depends on placement and purpose. A short paid social ad works differently from a brand film for a homepage.
Production and paid distribution are separate services unless specifically included in the agreement.
Have a project in mind? A rough idea and budget range are enough to start planning.
Discuss a project →The city pages below make it easier to find the service in the main Finnish production markets. They all use the same project-based production model: scope, travel, locations, schedule and deliverables are agreed around the brief.
Discuss a production anywhere →